is a locally family jewelry business, running the last 20 years. Business passed from parents to son's hands and a new name and brand came up. The word "Aurum" [awr-uh m] is a Latin word for Gold and has its origin back to 1500. As the word indicates, the gold color was necessary for the branding and black color made a perfect match. Also the initials A and E used for the creations of the symbol in a diamond shape.